Welcome — I’m Rina Whittaker.

Product leader, founder, and career strategist. I help professionals tell the story that gets them to their next chapter.

My Background

I’ve spent over 20 years building products and leading teams at start-ups and scaling tech companies across FinTech, Entertainment, EdTech, and MarTech. From early SaaS platforms to personalization engines and cross-platform ecosystems, I’ve worked at the front lines of innovation — translating complex problems into scalable, user-centered solutions.

At the heart of my career is a passion for creating products that reshape the way we work and live. I've had the privilege of working on impactful business and consumer products, always grounded in a deep commitment to understanding user needs. My journey began by developing scheduling tools for a new Healthcare product line, an experience that taught me the importance of addressing real user challenges. This was the start of an exploration across industries, where each domain revealed unique insights and opportunities to spark positive change through technology.

Over the years, I've been fortunate to contribute to innovative products and to work with emerging technologies that have since become industry standards, such as early SaaS, personalization, advanced analytics, cross-platform experiences and identity services. Whether recruited by founders or brought in by the C-suite, my focus has been consistent: build differentiated products, lead high-performing teams, and drive meaningful transformation.

What I Believe

Over time, I realized something: no matter how strategic the product or polished the pitch, what really drives momentum is story. The ability to position a message clearly, connect with the right audience, and adapt as you grow …that’s what sets people apart.

That insight led me to create Your Career Story: a platform that helps professionals shape the narrative behind their career journey. And use it as a tool for clarity, direction, and growth.

What I Do Now

Today, I help ambitious professionals craft compelling narratives that position them for leadership, specialization, or career shifts. Through 1:1 coaching and strategic tools, I guide people to:

• Clarify what they bring to the table

• Align their experience with their goals

• Communicate their value in a way that resonates

My approach blends product thinking with storytelling, and it's designed for professionals who want to power-up their professional identity.

I believe that every career journey is unique. I help you craft a narrative that not only reflects your strengths and aspirations but also positions you to achieve your next career milestone with confidence. I will guide you to harness your experiences and use them as a foundation to grow and thrive.

And Still... the Product Builder in Me Remains

While coaching is a core focus, my love for product hasn’t gone anywhere. I’m actively exploring new problems to solve—especially where technology can simplify decision-making, empower users, and create meaningful impact.

At the center of everything I do is this: empowering others to move forward with confidence, clarity, and purpose.